Aria reads every Amazon surface — Retail, Sponsored Ads, DSP, AMC, Inventory, Buy Box — and turns the firehose into ranked decisions, delivered where your team already works.
Most Amazon teams are drowning in dashboards, not decisions. Aria flips that — it reads the data, forms a hypothesis, and tells you what to do next.
Four analyst-grade jobs running continuously — no prompts, no new dashboards, no extra headcount. Every pillar is available from day one, on every plan.
Why did revenue drop Tuesday? The agent investigates across ads, inventory, Buy Box, pricing, and seasonality — then delivers a ranked explanation.
Our patent-pending IRO engine reallocates spend to the SKUs that drive new revenue — not vanity ROAS. Proposes moves, quantifies lift, waits for your approval.
Listing suppressions, Buy Box loss, overspend, stockouts — routed to the right person with severity scores and suggested fixes attached.
WBRs, client updates, and exec digests — generated, formatted, and posted. Nobody chases a slide deck on a Sunday night.
Ask anything — in Slack, in email, or on the web. The agent reads your actual data in real time, then replies with specifics, numbers, and next-steps. No prompting tricks. No templates.
Here's what Monday looks like when the agent is on duty. Every event is logged, every recommendation is explainable, and every action that spends money requires a human approval.
Detected a 38% Buy Box drop on B09XYZ at 04:47 AM. Cross-checked competitor prices and flagged a repricer loop on the 3P side. Alert posted to #alerts with a suggested match price.
Monday Weekly Business Review generated for 11 KPIs, posted to #wbr with a TL;DR, trendlines, anomaly callouts, and a ranked action list. 0 humans involved.
Buyer asks “why did revenue dip last week?” in Slack. Agent returns a 3-driver breakdown with SKU and campaign attribution in 14 seconds.
Monthly ad reallocation proposed: $8.4K moved from branded search into SD on 6 hero SKUs. Projected +$127K incremental revenue, 94% confidence. Awaiting approval.
B08AAA auto-flagged as image-non-compliant at 12:04 PM. Agent drafted a replacement A+ image request, pinged the listing owner, and tracked the resubmission to resolution at 02:18 PM.
Day-end summary emailed to the director: sales delta, ad pacing, inventory DOH, 3 resolved items, 1 awaiting approval. 6-line read.
The agent writes the Weekly Business Review — with narrative, anomalies, and a ranked action list.
IRO models incremental lift per campaign and proposes reallocations with confidence intervals.
Sub-hour alerts on Buy Box loss, with root cause (price, inventory, seller) and suggested fix.
Listings flagged the moment they're suppressed, with compliance reason and resubmission path.
Velocity-based forecasts, stockout risk per FC, and replenishment POs with confidence bands.
Natural-language questions translated into AMC SQL, run, and summarized — no analyst needed.
Per-client digests for agencies, white-labeled, sent on your cadence — weekly, monthly, or both.
Root-cause answers in seconds in Slack replace 30-minute war rooms at standup.
Weekly audits of ad creative performance, wasted spend, keyword cannibalization — flagged with fixes.
Traditional ad tools optimize for reported ROAS — which rewards branded search and cannibalizes organic sales. Incremental Revenue Optimization models the counterfactual: what would have happened without the ad? That's the true contribution. Aria runs IRO continuously and proposes weekly reallocations.
| Traditional dashboard tools | Aria | |
|---|---|---|
| Primary output | Charts & tables | Ranked decisions & recommended actions |
| “Why did X happen?” | You dig through 14 tabs | Cross-signal diagnosis in seconds |
| Ad optimization | Rules on reported ROAS | IRO — true incremental contribution |
| Reporting cadence | You build it, weekly | Auto-posted with narrative & anomalies |
| Alert quality | Generic thresholds, lots of noise | Severity-scored, deduped, fix-suggested |
| Interface | Another login, another dashboard | Slack, email, and web — where you already work |
| Data coverage | Usually retail OR ads | Retail · Ads · DSP · AMC · Inventory · Buy Box |
Audited security controls. Your data never leaves your tenant, never trains shared models.
Every money-moving action requires a human approval. The agent proposes; you approve.
Every answer cites the rows and signals it used. Drill in, audit, disagree — it's all visible.
Built on official Amazon APIs (SP-API, Ads API, DSP, AMC). No screen scraping, no fragile hacks.
30-minute onboarding for brands. One day for agencies. Cancel anytime. Your first WBR lands in Slack next Monday.