A complete catalog of what your AI assistant can read and do, organized by category. Tools become available as you upgrade — Free unlocks the basics, Plus unlocks everything including write actions.
Sales & Inventory
4 tools · all available on Free
get_sales
Sales by date and SKU
Daily revenue, units, and order count broken out by ASIN, parent SKU, or marketplace.
Free
get_orders
Order detail lookup
Find specific orders by date range, status, or buyer-anonymized ID. Includes ship-by, fulfillment channel, and refunds.
Free
get_inventory
FBA inventory levels
On-hand, inbound, and reserved units per SKU per fulfillment center. Days-of-cover calculated automatically.
Free
get_returns
Returns & refunds
Return reasons, rates, and SKU-level patterns over any date range up to your tier's lookback limit.
Free
Advertising — Read
8 tools · 2 on Free, all 8 on Lite & Plus
get_campaigns
Campaign performance
Spend, sales, ROAS, and ACoS by campaign across SP, SB, SD, and DSP.
Free
get_ad_groups
Ad group performance
Roll up keyword, target, and product performance by ad group within any campaign.
Free
get_keywords
Keyword performance
Match type, bid, impressions, clicks, and conversion rate. Filter by ACoS thresholds.
Lite
get_search_terms
Search term report
What customers actually searched for — including wasted spend and negative-keyword candidates.
Lite
get_targeting
Product & ASIN targets
Performance of product, category, and audience targets in SP and SD campaigns.
Lite
get_placements
Placement breakdown
Top of search, product page, and rest-of-search performance by campaign.
Lite
get_dsp
DSP performance
Display campaign metrics, audience reach, and frequency for off-Amazon retargeting.
Lite
get_budget_pacing
Budget pacing
How fast each campaign is spending, projected end-of-day spend, and out-of-budget alerts.
Lite
Premium Data
4 tools · Plus tier only
get_amc_audiences
AMC audiences
Cross-channel attribution and audience overlap from Amazon Marketing Cloud, beyond the standard 90-day window.
Plus
get_buybox_history
Buy Box history
Win rate, suppression events, and competitor pricing for any ASIN going back 24 months.
Plus
get_brand_analytics
Brand analytics
Top search terms, click-share, and conversion-share by category. Identify gaps where competitors dominate.
Plus
get_market_share
Category market share
Estimated category-level share over time — your brand vs. the top 10 ASINs in any category.
Plus
Write Actions
4 tools · Plus tier only · always require explicit confirmation
set_bid WRITE
Update keyword bids
Raise, lower, or set keyword bids in bulk. Each call is sent to your AI assistant for confirmation before execution.
Plus
add_negative_keyword WRITE
Add negative keywords
Add exact, phrase, or campaign-level negatives. Audit log maintained for 24 months.
Plus
set_budget WRITE
Adjust campaign budgets
Daily and lifetime budget changes. Includes guardrails to prevent runaway spend.
Plus
pause_campaign WRITE
Pause or resume
Pause campaigns, ad groups, or specific keywords; resume at will. Reversible from the same conversation.